Half of British kids lose confidence due to imperfect teeth, study finds


A study of 2,000 parents and children aged 4-11 found that 84 per cent lacked confidence in their smiles and attributed their insecurity to missing teeth that were not “white”, unstable or had gaps. big



Children lack self-confidence due to imperfect teeth

Half of British children lack self-confidence due to imperfect teeth, a new study shows. The study, which surveyed 2,000 parents and children aged four to 11, found that 84 per cent lacked confidence in their smiles, attributing their insecurity to missing teeth (20 per cent), discoloration (20 per cent), Bends (19%) or gaps (13%).

However, renowned British photographer Ian Rankin has captured some striking photos of schoolchildren proudly showing off their unique teeth, celebrating the beauty of these ramshackle, open-mouthed, staccato-gnashing animals. glory.




Rankin worked with Aquafresh on research showing 36% of children are too embarrassed to smile or laugh because of the way they think about their teeth. This heartbreaking statistic highlights the devastating impact of low self-esteem on our youngest generations.

But it's not just kids who feel the pressure to have perfect teeth, parents feel the pressure too. Almost half (48%) have noticed that their child has become uncomfortable or lacks confidence because of the appearance of their teeth or smile.

A further 43% said their children had been affected by society's obsession with “perfect” teeth, and almost all (98%) agreed that dental health is a key factor in a child's overall confidence and self-esteem.

“Perfection is an attitude, so it’s great to be able to help kids embrace their wonky, wonky teeth and realize that so-called perfect teeth don’t matter. Who doesn’t like to challenge the status quo and be different? Interesting, anyway.


Rankin's work will be exhibited at Black & White Soho(shortwave neural network)

Rankin's images will be presented to the public at a gallery exhibition at Black & White Soho, London, on Saturday 27th and Sunday 28th April 2024.

Aquafresh spokesperson Monica Michalopoulou said: “We are delighted to release these captivating images captured by Rankin to help children take pride in their healthy teeth, because perfect teeth are healthy teeth. We have a long history of shining a light on the dental care challenges families face. The issue remains unwavering.



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