Periodontal Diseases

Oral Care Market Size, Share & Trends Analysis Report (2024


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oral care market

oral care market

Dublin, April 25, 2024 (GLOBE NEWSWIRE) — “Oral care market size, share and trends analysis report, by product (toothbrush, toothpaste, mouthwash/mouthwash, denture products, dental accessories), by distribution channel, by Regions, and added the “2024-2030 Segment Forecast” report Dedication.

The global oral care market size is expected to reach US$58.9 billion by 2030, and is expected to grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2030. contributed to growth. According to the FDI World Dental Federation, oral diseases affect approximately 3.5 billion people worldwide, and it is estimated that approximately 2.3 billion people worldwide suffer from dental caries (cavities) in permanent teeth. Lack of a proper diet is one of the main reasons for the increasing number of dental problems worldwide. Proper brushing using fluoride toothpaste and toothbrushes can prevent dental problems to a great extent, thus creating demand for these products.

Various awareness programs initiated by key players have increased oral health awareness among people in developed and developing countries. For example, Colgate-Palmolive's Bright Smiles, Bright Futures program has been actively involved in providing dental checkups and disseminating oral health education, benefiting billions of children and their families in many countries. Such support and measures therefore play an important role in raising global consumer awareness of the importance of oral and dental hygiene. Furthermore, bringing new products to the market is another important driver influencing the demand for oral care products. The introduction of advanced products such as electric toothbrushes and toothpaste transformed the market. In December 2020, P&G's Crest, Oral-B and Blend-a-med announced the launch of the first recyclable high-density polyethylene toothpaste tubes in Europe and North America.

The COVID-19 pandemic has had a significant impact on the market. Initially, many dental treatments and surgeries were stopped due to lockdowns and global restrictions imposed by most countries. The COVID-19 pandemic initially wreaked havoc on supply chains across the healthcare industry. However, leading personal care companies such as Colgate-Palmolive Company; Johnson & Johnson Services Company; and Procter & Gamble saw sales growth in the oral care segment as consumers became more concerned about hygiene.

Oral Care Market Report Highlights

  • The toothpaste product segment dominated the market with over 25.0% revenue share in 2021 owing to the increase in the number of people using different forms of toothpaste

  • The toothbrush product segment is expected to grow at the fastest pace during the forecast period.The emergence of various advanced and innovative products such as battery-operated and electric toothbrushes is driving the growth of this segment

  • Asia Pacific held the largest market share in 2021 and is also expected to be the fastest growing segment during the forecast period.This is due to increasing awareness about oral health among people in developing countries such as India and China

  • Leading companies are launching easy-to-use and innovative oral care products, which is increasing oral care product adoption in the home

Key attributes:

Report properties


Number of pages


forecast period


Estimated market value in 2023 (USD)

$37.7 billion

Forecast market value by 2030 (USD)

$58.9 billion



Coverage area


Our company's selection

  • Colgate-Palmolive Company

  • GSK

  • Johnson & Johnson Services

  • P&G


  • Unilever

  • GC Company

  • Lion Company.

  • Henkel AG

  • Swiss Shengxingda Company

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